You’re On G-Cloud 15. So Why Hasn’t a Buyer Called?
Being listed is the starting line, not the finish. If your service definitions and pricing don’t match the exact language public sector buyers are typing into the search bar, your listing is invisible. We fix that.
Listed Doesn’t Mean Found
Most suppliers on G-Cloud 15 follow the same playbook. They upload a service description written in marketing language, pick a pricing band that “feels right”, and wait for the calls.
The calls don’t come.
The problem isn’t the framework. It’s the listing. Government searchers use very specific terminology, and your service description either matches that language or it doesn’t. There’s no in-between. A buyer running a search for “cloud-hosted case management for safeguarding teams” will not find your “secure SaaS platform for the public sector”, no matter how good your product actually is.
This is the gap between being on the framework and winning work through it. It’s also the easiest thing to fix.
What an Optimised G-Cloud Listing Actually Looks Like
- Search-Aligned Service Definitions
We rewrite your service descriptions to match the search behaviour of the buyers you want to reach. Real terms, real lots, real buying intent. - Pricing That Passes the Sniff Test
Your pricing model needs to make sense to a procurement officer in 90 seconds. We restructure it so it does, without giving away margin. - Social Value That Scores
20% to 30% of the evaluation is social value. Most listings score the bare minimum here. We give you the language and structure to win that portion outright. - A USP a Buyer Can Repeat
If a procurement lead can’t summarise what makes you different in one sentence, neither can the panel reviewing your bid. We sharpen it.
Book Your Discovery Call With Declan
How you can win more work on G-Cloud 15.
Q: We’ve been on G-Cloud since G6. Is there really something we’ve missed? Almost certainly. The buying behaviour and search language on G-Cloud has shifted significantly with G-Cloud 14 and 15, and most legacy listings haven’t been rewritten to match. That’s the most common reason an established supplier suddenly goes quiet.
Q: Isn’t this just SEO for procurement? There’s an element of that, but G-Cloud’s filtering is far more specific than open web search. We optimise for lot definitions, social value weighting, and pricing band logic, not search engines.
Q: How long does an optimisation project take? A full G-Cloud listing rebuild is usually 10 to 15 working days. The audit you’ll get for free will tell you whether you need a full rebuild or just a targeted fix.
Q: Do you write bids as well? Yes. The audit and listing work is upstream of the bid itself. Once a buyer makes contact, we can also support the response if that’s useful.
Q: We’re not on G-Cloud yet. Can you still help? Yes, and ideally we’d speak before you submit. Getting the listing right first time is significantly cheaper than fixing it later.